The era of vibe coding has made building tempting. Here's how to think about it clearly , and why the stakes are especially high when what you're building handles every rep's paycheck.

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Carl Eschenbach has watched more platform shifts than most people have had careers. Thirty-eight years in enterprise technology — from PBX phone systems to VMware's rise from two hundred people to twenty thousand, from Sequoia Capital to the CEO chair at Workday — have given him a particular kind of clarity about what separates companies that transform from ones that merely dabble. We sat down with him at Captivate '26 in Austin to talk about AI, the pressure cooker every revenue leader is sitting in right now, and the single question he says most teams forget to ask before they spend a dollar.

A practical guide for comp ops managers, sales finance leaders, and RevOps teams who suspect their ICM setup is costing them more than they realize — and want to know exactly what to fix.



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