CaptivateIQ, a leading sales performance management solution, has been recognized by three independent industry analyst firms. We believe these recognitions highlight both the company as a leader in incentive compensation and its continued expansion into sales performance management, driven by the introduction of CaptivateIQ Planning.

In the incentive compensation world, Forrester recognized CaptivateIQ as a Leader in The Forrester Wave™: Sales Performance Management Solutions for Incentive Compensation, Q1 2025. The report evaluated 12 vendors across 26 criteria, with CaptivateIQ earning highest scores possible in 12 criteria, including innovation, roadmap, advanced AI capabilities, data transformation and management, plan creation and maintenance, time-to-value and more. According to the report:

[CaptivateIQ's] roadmap has consistently delivered innovative solutions to SPM-ICM specific challenges, which have allowed it to adapt quickly to the needs of its customers.Customers consistently call out value as the reason they selected the solution because of its ability to simplify complex tasks.

In the broader Sales Performance Management space, CaptivateIQ received additional recognition on the back of its introduction of CaptivateIQ Planning, its data-driven sales planning product that helps organizations set up and optimize territories and quotas to improve sales performance. 

Gartner included CaptivateIQ in its 2025 Market Guide for Sales Performance Management, released on April 1st, 2025, for the fourth consecutive time. CaptivateIQ was also a Customers’ Choice vendor in Gartner Peer Insights 2024 Voice of the Customer Sales Performance Management.

IDC also recently named CaptivateIQ as a Major Player in the 2025 IDC MarketScape for Worldwide Sales Performance Management. 

We believe that being recognized by Forrester, Gartner, and IDC underscores how we're transforming incentive compensation and sales performance management. Our focus has always been on delivering flexible, scalable solutions that empower businesses to optimize their sales processes and drive growth, and it’s rewarding to see this validation from three leading analyst firms. – Mark Schopmeyer, Co-founder and Co-CEO of CaptivateIQ

These recognitions come as CaptivateIQ enters its next phase of growth, with an increasing number of enterprise companies like Arm, Boston Scientific, and Netflix now turning to the platform to streamline incentive compensation and sales performance management. For more information, visit https://www.captivateiq.com/.

Attribution and Disclaimer: 

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here.

Gartner®, Market Guide for Sales Performance Management, Sandhya Mahadevan, 1 April, 2025

Gartner®, Peer Insights™, Voice of the Customer for Sales Performance Management, Peer Contributors, 27 September 2024

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IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.

About CaptivateIQ

CaptivateIQ is the leading Sales Performance Management solution, trusted by customers including Affirm, Boston Scientific, and Netflix. With solutions for Sales Planning and Incentives, they help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It's time to rethink ROI - your return on incentives - with CaptivateIQ. For more information, visit www.captivateiq.com.