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CaptivateIQ for Medical Device Companies

Connect planning 
and compensation
for complete control.

Medical device companies face mounting pressure to adapt quickly, but fragmented tools make aligning sales strategy impossible. CaptivateIQ bridges planning and compensation to bring quota, territory, headcount, and incentives together in one AI-powered workspace.

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Trusted by leading medtech companies

Why Medical Device Companies
Choose CaptivateIQ

Medical device companies need growth that's both predictable and compliant. The right sales performance management platform connects planning with execution to hit revenue targets while managing risk and cost.

Hit Revenue 
Targets Faster

Balance coverage across hospitals, ASCs, and distributor networks to capture more market share and close quarterly revenue gaps faster.

Slash Planning Time

Eliminate weeks of manual territory mapping so your sales ops team can focus on strategic initiatives that grow the business.

Increase Rep Productivity

Give reps clear visibility into which accounts to prioritize so they stop wasting time on low-potential prospects and territory confusion.

Handle Complex Compensation Plans

Manage multi-tiered commission structures across direct sales teams and distributor networks with automated calculations that eliminate errors and disputes.

Automate commissions. Motivate reps.
Captivate with tangible ROI.

7,000
unique plans supported
60x
faster commissions calculations
99%
errors eliminated

One Platform from Planning to Payout
for Medical Device Companies.

Plan

Build sales plans that align with your growth strategy

  • Structure territories using SmartGrid modeling with AI Assist to match strategic priorities across direct and distributor teams.
  • Create quota structures with scenario planning tools that reward performance and meet revenue goals across complex product portfolios.
  • Design capacity models using historical data that balance territory potential with rep capabilities and distributor dynamics.
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Execute

Instantly launch your strategy across all channels

  • Consolidate data from multiple channels through automated workflows that eliminate delays in territory planning and quota deployment.
  • Push territory and quota updates to direct sales teams and distributor partners simultaneously through integrated approval processes.
  • Free sales ops teams from repetitive tasks with automated calculations that eliminate spreadsheet errors and manual handoffs.
Monitor

Track quota attainment across all sales channels

  • Get real-time performance data from sales teams and distributor partners through customizable dashboards and automated reporting.
  • Make strategic decisions with live territory visibility using SmartGrid data management that drives accountability and faster course correction.
  • Spot trends and issues proactively with Catalyst AI insights and real-time tracking that eliminates reporting delays.
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Adapt

Adjust plans instantly as business needs shift

  • Pivot territory assignments and quota distributions instantly when market conditions shift, new products launch, or competitive dynamics change.
  • Test multiple scenarios to find the best path forward before committing to changes across your sales organization.
  • Make quick adjustments to keep teams focused on highest-value opportunities while maintaining momentum toward revenue targets.

Delight your
medical device sales team.

“This additional time frees up space for analysis… it means I can ensure that our commission plans are really designed to be aligned with our company goals.”
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94% CSAT from over 2,500 reviews on G2

Forrester Wave Leader 2025 in Sales Performance Management Solutions for Incentive Compensation

A Leader in “The Forrester Wave™: Sales Performance Management Solutions For Incentive Compensation, Q1 2025"

TrustRadius Top Rated 2024 blue hexagonal badge with white text and star.
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Top Rated in Sales Incentive Compensation Management

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Awarded the Customers’ Choice distinction

Transform how you
manage sales performance.

Talk to our sales performance experts to learn how you can makesales planning and compensation a strategic growth driver.