What is the best sales software in their respective categories?
What’s the best sales software on the market?
Software packages have increasingly specialized in serving the needs of as many sales teams as possible. Need help with e-signatures? There are many options. Sales intelligence? Several choices. Sales gamification? Same.
While there are certainly all-in-one packages, many businesses will only need one or a handful of these software solutions for success.
To help guide this discussion, we will share examples of sales software across four key categories:
- CRM Software
- Auto Dialer Software
- Al Sales Assistant Software
- Sales Compensation Software
But note there are more categories.
CRM Software
CRM (customer relationship management) software tracks and manages customer interactions within a business. By collecting all of this data, insights can be generated to better serve customers and create more personalized experiences.
Some popular CRM software programs include:
|
Highest-Rated Features According to G2 |
Salesforce Sales Cloud |
- Breadth of partner applications
- Contact and account management
- Performance and reliability
|
HubSpot Sales Hub |
- Email marketing
- Lead management
- Contact and account management
|
ActiveCampaign |
- Automated email responses (marketing automation)
- Sending outbound emails (marketing automation)
- Lead nurturing
|
PipeDrive |
- Opportunity and pipeline management
- Performance and reliability
- Contact and account management
|
Auto Dialer Software
Auto dialer software accomplishes exactly what the name suggests — automatically dialing telephone numbers from a contact list.
This simple yet powerful tool automates an otherwise tedious and exhausting task for sales employees. This is one of the best examples of a software solution that is incredibly practical but could be easily overlooked.
A few examples of auto dialer software include:
|
Highest-Rated Features According to G2 |
TalkDesk |
- Interactive voice response (contact center as a service)
- Voice (contact center as a service)
- Administrator access (contact center infrastructure)
|
NICE CXone |
- Voice (contact center as a service)
- Session recording (contact center operations)
- Agent scheduling and assignment (contact center operations)
|
Genesys Cloud CX |
- Interactive voice response (contact center as a service)
- Voice (contact center as a service)
- Session recording (contact center operations)
|
PhoneBurner |
- Voice broadcast (auto dialer)
- Call recording (auto dialer)
- Voice activity detection (auto dialer)
|
AI Sales Assistant Software
AI sales assistant software uses artificial intelligence to automate many other tasks that sales representatives manage when completing their responsibilities. Think: lead qualification, pipeline management, forecasting, meeting scheduling, and data entry.
While many can integrate with other software platforms, they can also be used as standalone.
A few examples of AI sales assistant software include:
|
Highest-Rated Features According to G2 |
ZoomInfo SalesOS |
- Search (sales intelligence)
- User, role, and access management (sales intelligence)
- Integration to CRM/marketing automation (sales intelligence)
|
ScratchPad |
- Integration (sales performance management)
- Dashboards (sales performance management)
- Behavior monitoring (sales performance management)
|
Clari |
- Account engagement (revenue operations & intelligence)
- Contact capture (revenue operations & intelligence)
- Predictive forecasting (revenue operations & intelligence)
|
Dooly |
- Templates (sales enablement)
- Content import (sales enablement)
- Account-based engagement (sales enablement)
|
Sales Compensation Software
One of the biggest drivers of sales rep performance is how you can incentivize action.
Sales compensation software lets you automate the management of incentive compensation plans for your sales team. Performance-based teams can use this software to visualize their goals, offering consistent motivation for accomplishing sales goals. Businesses can customize employee rules based on their seniority, role, and more. You can avoid human error and save time processing payouts by using this category of software.
A few examples of sales compensation software include:
|
Highest-Rated Features According to G2 |
CaptivateIQ |
- Workflows and approvals
- Compensation statements
- Commission estimator
|
Varicent |
- Dashboards (sales performance management)
- Custom reports (sales performance management)
- Commission calculator (sales performance management)
|
Performio |
- Performance and reliability
- Internationalization
- Customization
|
Spiff |
- Performance and reliability
- Commission estimator
- Compensation statements
|
Choosing a sales software that’s best for your organization
As previously mentioned, there’s no shortage of sales software on the market. The key? Choosing the best for your team and organization (and budget).
Looking specifically for sales compensation software? Look no further: CaptivateIQ is the top-rated provider, according to G2.
Consider taking a product tour to learn how CaptivateIQ can boost your sales team performance. If the features of this platform sound like they could be a good fit, or you want more reassurance of how CaptivateIQ can serve your business needs, request a demo and see how we stack up against your current commission solution!
CaptivateIQ is a dynamic tool that helps simplify the tracking of commissions earnings for all types of organizations; from traditional sales to medical practices.
Marc S., Senior Financial Analyst, Schweiger Dermatology Group
Notes:
This content is for informational purposes only and should not be construed as financial, accounting, tax, legal, or compliance advice or guidance. Please consult a professional adviser for guidance on your specific situation.
CaptivateIQ, the CaptivateIQ logo, and all CaptivateIQ product and service names used herein are trademarks of CaptivateIQ, Inc. Other brand names referenced herein are solely for identification purposes and may be the trademarks of their respective owners.