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Named a Strong Performer in “The Forrester Wave™: Sales Performance Management Platforms, Q1 2023”

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Forrester Names CaptivateIQ a Strong Performer in Sales Performance Management

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CaptivateIQ is recognized as a “Strong Performer” in Forrester’s new report, “The Forrester Wave™: Sales Performance Management Platforms, Q1 2023.” The report uses 25 criteria to evaluate 11 sales performance management (SPM) providers.

CaptivateIQ was recognized for having an enterprise roadmap that has “delivered an enterprise-grade solution with a complete incentive compensation product that is robust enough to support the most complex requirements.”

We believe our scores in the criteria of product vision, market approach, and execution roadmap set our modern solution apart in setting the standard of excellence within the sales performance management industry.

Why is sales performance management so essential?

According to our State of Sales Compensation Report, 95% of sales reps agree that the right technology stack is essential to meeting their revenue goals and rank compensation software amongst their most indispensable tools. Sales commission is now a strategic lever for achieving revenue goals — if managed effectively.

Businesses are turning a critical eye to budgets and must consider the gravity of incentive compensation. With commissions often being the largest go-to-market (GTM) expense, businesses have the opportunity to increase efficiency and ROI of incentive compensation by using insights and real-time reporting.  But for many teams, just getting compensation calculated and administered is still costly, rigid, and time-consuming.

An innovator in the sales performance management space

Our team has spent a lot of time developing and executing a product roadmap that is designed to make compensation processes more intuitive and flexible, as evidenced in the report:

CaptivateIQ’s product makes the hard parts of compensation easy while providing a flexible, intuitive interface that works like Excel but with powerful data management capabilities and compensation-specific calculations.

We’re delighted that CaptivateIQ received the highest score in the strategy category across all vendors — with the highest scores possible in eight criteria, including:

  • Product vision
  • Market approach
  • Performance
  • Innovation roadmap
  • Execution roadmap
  • Data management
  • Calculation processing
  • Implementation

As we see it, CaptivateIQ was not only recognized for its exciting future, but in a peer group of primarily established players who originated in on-premise, our modern solution was ahead of its class. 

“We built our product infrastructure to evolve with our customers, giving them the flexibility and adaptability they need to be successful,” said Mark Schopmeyer, Co-Founder and Co-CEO of CaptivateIQ, which is reflected by a high Net Promoter Score and customers noting “how easy it is to use.”

Purpose-built for enterprise-grade incentive compensation for all businesses

When CaptivateIQ entered the SPM space in 2017, we set out to serve “SMB and mid-market customers that, in the past, could not justify the time and cost required to invest in a traditional SPM platform,” as cited in the report. 

Each year more brands trust CaptivateIQ with agile compensation management, and we think the Forrester report demonstrates the strong position CaptivateIQ continues to hold in the modern SPM space. 

We are proud to be the only modern SPM provider recognized by Forrester as having an execution roadmap that “delivers an enterprise-grade solution” with “a complete incentive compensation product that is robust enough to support the most complex requirements.” 

CaptivateIQ is a solid fit for companies of all sizes that need an efficient and effective tool to manage their incentive compensation needs.

We’re continuing to invest in accelerating core product innovations that empower all teams involved in the compensation process within our three investment themes this year:

  • Simplify Commission Administration: Build, maintain, and administer sales commission plans with ease.
  • Maximize Returns on Incentives: Unlock insights to improve performance and efficiency across sales and finance teams.
  • Manage Enterprise Complexity: Automate complex workflows and maintain control over incentive compensation programs at scale.

Riding the wave of recognition

We’re incredibly grateful to our customers and partners for making this recognition possible.

Download the complete Forrester report “The Forrester Wave™: Sales Performance Management Platforms, Q1 2023” to learn more about sales performance management and why Forrester names CaptivateIQ as “one of the best options for time to value.”

Make commissions 10x better with CaptivateIQ

Talk to our in-house experts to learn how you can make commissions a strategic growth driver.

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