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Brand at
CaptivateIQ
Three quick ways to get started with the CIQ brand
Looking for the CaptivateIQ logo? Find our wordmarks (logos) and usage guidelines below.
CIQ partners should use this media kit to feature our wordmark in your applications. And explore the brand gallery lower down the page to see the mark in application.
Download the wordmark kit
Meet the personality behind CaptivateIQ’s brand.
Use a provided password to go deeper into the CIQ brand personality. For CIQers, visit our Notion page for easy access to brand assets.
Explore our brand personalityDive into the full brand guide to see it all in action.
Use a provided password to go deeper into the full brand expression. For CIQers, visit our Notion page for easy access to brand assets.
Explore our brand expression.avif)
A snapshot of how the
CaptivateIQ brand shows up
Colors, type, and voice — combined into one unique expression.
A look at our
brand over time
As CaptivateIQ has grown, so has our brand — new extensions, publications, and events, all rooted in the same brand personality.
2018
CaptivateIQ was founded in 2017 by seasoned sales ops pros who believed in a better way to do commissions. By 2018, the brand was taking shape — fresh funding, our first paying customer, and our very first hire.
2019
In 2019, CIQ launched a new platform version of the product, powered by our unique SmartGrid™ modeling engine.
2022
In 2022, we launched Rep Experience and the What-If Earnings Calculator — a first for the market. We also published our first proprietary research report, the State of Incentive Compensation Management, now an annual tradition.
2023
In 2023, the design team led an internal refresh of CaptivateIQ's identity and expression system, modernizing the brand for a growing enterprise audience.
2024
In 2024, we launched our first brand extension — The Multiplier, a destination for practical insights on comp, sales planning, and the impact of AI. We also hosted our first customer conference, Captivate, in San Francisco.
2025
In 2025, we officially became a multi-product company — launching CaptivateIQ Planning as part of our Sales Performance Management Suite, and giving customers early access to Catalyst, our AI tool.
2026
At Captivate 2026 — now quadruple the size of our inaugural conference — we launched a full suite of AI Agents, purpose-built for sales performance.
Where the brand lives
Our brand is more than colors, type, and a beautiful visual system (though that's definitely part of it!). It's also the living expression of our company's community — our people, our customers, and our partners.
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