The Hero
Chelsie Clark, a Senior Financial Analyst, manages the entire commissions process at BenefitMall. Chelsie focuses on sales incentive compensation, plan building, modeling, budgeting, and monthly commissions.
“CaptivateIQ has the most user-friendly experience out of all the commission software solutions we reviewed. It is intuitive, transparent, and easy to use.”
Chelsie Clark, Senior Financial Analyst at BenefitMall
The Challenge: An Inefficient Commission Process
For over 40 years, BenefitMall has provided best-in-class broker benefits services by leveraging technology and human expertise. With a combined nationwide network of over 20,000 brokers, BenefitMall works with brokers and carriers to deliver efficient, secure, digital benefit solutions.
BenefitMall has a long history of innovation and growth with multiple acquisitions throughout the company’s 40-year history. By 2018, the company is headquartered in Dallas, Texas, with over 1,200 employees across the country. However, as the company continued to scale, the commissions process struggled under the burden of inflexible and inefficient software.
“With our previous commissions software solution, we were struggling with a lack of speed when processing commissions, lack of customization with our plans, and a burdensome process for modifying plans or adding new employees.”
After launching a new cloud-based platform called Agency Workspace in 2019, Chelsie and the finance team at BenefitMall began exploring new options for managing commissions to keep up with the increased product offerings and growing sales team.
“We realized that our previous solution’s software limitations were preventing us from creating the agile and flexible compensation plans we needed for our growing sales organization. We were also losing countless hours to collecting, processing, and calculating commissions every month.”
The Solution: A Fully Automated Commission Platform
After months of research and implementing new sales plans at the beginning of 2021, Chelsie and the team found the ideal solution that solves their needs for an agile, automated, and transparent platform in CaptivateIQ. By partnering with CaptivateIQ, Chelsie and the BenefitMall finance teach achieved:
- Flexible and customizable commission plans with the ability to modify and add new payees with ease
- Fully automated collection, processing, and calculation of monthly commissions
- Transparent commission statements for sales reps
- Scalable and streamlined commission operations
“With CaptivateIQ we are able to accomplish all commission-related tasks we need to do on a routine basis in less time than before which frees us up to modify and adjust commission plans to keep up with the company goals.”
The CaptivateIQ platform includes all the features the BenefitMall team needs to manage commission calculations on a monthly basis.
Favorite CaptivateIQ feature: Statement Customization Options
The Results: Time Savings, Increased Accuracy, Greater Transparency

With CaptivateIQ, the finance team at BenefitMall had a more intuitive and transparent solution for managing their commissions operations.
“If anyone is looking for a solution to manage and administer their sales incentive compensation, I highly recommend CaptivateIQ.”