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Striking the Right Balance with Incentive Compensation

November 7, 2023
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Averaging roughly 40% of total sales costs, variable compensation is the largest sales expense for many businesses. But if the right incentives have been put in place to drive behaviors that benefit the bottom line, it also has the potential to be the expense with the highest ROI. The challenge for many organizations comes with figuring out how to efficiently strike that balance.

Watch this session to learn more about:

  • How incentive compensation impacts the overall revenue growth and profitability of an organization
  • How to measure success and ensure your team’s incentive plans are cost-effectively driving desired behaviors
  • Key considerations for your team as you plan for a flexible compensation plan


CaptivateIQ elevates expert voices from within the company and invites top minds from the world of ICM and SPM to lend their outlook and perspectives.

Jim Kelliher
Jim Kelliher
Former CFO, Drift
Vito Brandle
Vito Brandle
VP Finance and Operations, Abnormal Security
Joel Newbert
Joel Newbert
Senior Director, Finance

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