In the fast-paced world of business development, driving consistent BDR performance takes more than just hiring top talent—it requires designing incentives that truly motivate. Yet many compensation plans miss the mark, often because reps can’t clearly connect their daily activities to their earnings.

In this webinar, we’ll explore the strategies on how to effectively motivate your reps with insights from Elizabeth Evans, Project Manager at Blue Horizons Group and Kristen Wisdorf, Director of Sales Development at CaptivateIQ. 

You’ll learn:

• Why most BDR compensation plans fail to truly motivate performance
• What BDRs actually need to feel motivated: clarity, immediacy, and visibility
• Practical tips for simplifying plan design without sacrificing impact