Sales compensation is more complex than ever. Market trends, rapid shifts in the sales process, and increasingly complex product offerings and services can make designing effective plans a difficult task.

Don’t worry; we’ve got your back! Use these four best practices to design your next sales compensation plan.

But first:

1. Clarify the objectives of all performance-based roles, and further, the responsibilities of each role within the go-to-market motion
2. Take into consideration your constraints, such as results that are hard to measure
3. Evaluate different approaches based on how well they align with objectives, responsibilities, and constraints

Let’s get to work.

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