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Accelerating Growth with Sales Compensation in 2022 and Beyond

February 16, 2022
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Most B2B companies devote the single largest portion of their go-to-market (GTM) investment to sales compensation. But the nature of sales compensation is always evolving in response to changing market conditions, and these transformations demand a strategic approach. Companies are undergoing a fundamental shift in selling motions and rules of engagement that fit into strategy and shape how they design compensation structures. Join us for a fireside chat with finance and operations leaders as we explore sales compensation as a strategic lever, recap the state of sales compensation, and make bold predictions for 2022.

What you'll learn:

  • How revenue experts are thinking about sales compensation strategies that support both growth and profitability
  • Best practices for keeping unit economics under control amid rising sales compensation costs
  • Predictions around the impact of stagnant markets on compensation — and how leaders can keep company culture intact


CaptivateIQ elevates expert voices from within the company and invites top minds from the world of ICM and SPM to lend their outlook and perspectives.

Rosalyn Santa Elena
Rosalyn Santa Elena
Founder, The RevOps Collective
Mark Schopmeyer
Mark Schopmeyer

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