We know that good coaching, flexibility, transparency, and training are the base ingredients for a successful sales stew. But what is the secret ingredient that will motivate and retain your sales team to drive your recipe and revenue to the next level? A rockin' sales culture! An organization's sales culture is important whether things are up or down. Instilling a sense of ownership, responsibility, and pride in each member of your team will do more than drive your revenue — it will create a winning sales culture that attracts top talent. Watch for a discussion on specific strategies for improving communication and collaboration, what technology to use to reduce barriers to productivity, and how to shape a high-performing sales culture outside of monetary compensation.

What you'll learn:

  • The role of technology in performance tracking and goal setting
  • The importance of an organization's philosophy towards sales compensation
  • Setting goals for how to motivate both the over and under performing rep

Speakers

Christian Borrelli
Christian Borrelli
Vice President of Sales

Christian leads sales at CaptivateIQ. Previously, Christian held leadership positions in the Business Operations & GTM teams for Siemens and Finance & Operations teams for Cybereason and Tibco Software. Christian graduated from Bentley University.

Bill Parry
Bill Parry
Director of Sales Enablement, Privitar