We know that good coaching, flexibility, transparency, and training are the base ingredients for a successful sales stew. But what is the secret ingredient that will motivate and retain your sales team to drive your recipe and revenue to the next level? A rockin' sales culture! An organization's sales culture is important whether things are up or down. Instilling a sense of ownership, responsibility, and pride in each member of your team will do more than drive your revenue — it will create a winning sales culture that attracts top talent. Watch for a discussion on specific strategies for improving communication and collaboration, what technology to use to reduce barriers to productivity, and how to shape a high-performing sales culture outside of monetary compensation.